The first rule of PR is get on the front foot. Don’t be defensive. Don’t play off the back foot. Get out there and control the message.
This appeared to be the philosophy underpinning the decision of gambler and former brothel owner Eddie Hayson to hold a press conference in Sydney on Thursday, at which the colourful Sydney identity strenuously denied having anything to do with the alleged NRL match fixing which NSW Police are currently investigating.
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Read the full article at: http://www.huffingtonpost.com.au/2016/09/15/hayson-says-he-didnt-match-fix-then-things-got-a-little-strang/