UK Debt advisers are using behavioural science to try to nudge more people to get help with their money problems.
The Money Advice Service, a body set up by the UK government to offer free financial advice, has produced a guide to help its advisers apply the learnings of behavioural science.
The tips in the guide are mostly small tweaks in the way advisers communicate, which have been shown to have a big impact on what people go on to do.
The suggestions came out of two pilot projects that the Money Advice Service ran in London with the help of behaviour change specialist Ogilvy Change.
South West London Law Centres, one of the organisations that took part in the pilot, saw its appointment attendance rates increase by over a thi…
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