Irish drinks company C&C has bought the wholesale business of Conviviality, after the ailing alcoholic drinks retailer and supplier appointed administrators on Wednesday.
Following advanced discussions with Conviviality, which owns brands such as Wine Rack and Bargain Booze, C&C said it had agreed to buy Conviviality brands Matthew Clark, Bibendum, Catalyst, Peppermint, Elastic and Walker & Wodehouse for a nominal sum. C&C brands include Magners cider and Tennents lager.
The deal, which C&C said was backed by a major customer global drinks group AB InBev confers control of the UKs largest independent trade distributor in the sector and Convivialitys most valuable assets. The retail business, including off-licence chain Ba…
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