One of the leading car manufacturers, PSA Group, has chosen Turkey as its pilot country for restructuring. The French automaker has recently merged its Peugeot, Citroen, DS and Opel brands under a single roof for the first time in Turkey.
The operation, which started in September 2018, was completed on April 1, 2019, with Opel moving from zmir to Istanbul, thus incorporating the sales, marketing and after-sales activities of four brands under a single roof in the Istanbul office. The company will put the new organizational structure in practice in Italy and South Africa in September after Turkey.
In the aftermath of its acquisition of Opel from General Motors in a deal valuing the business at $2.3 b…
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