MILAN Another style icon of the Eighties risks disappearing from the fashion map.
Denim brand Rifle, which celebrated its 60th anniversary in 2018, has been declared bankrupt by a court in Florence, Italy.
Established by Tuscan brothers Giulio and Fiorenzo Fratini, who in the late Forties started importing denim cloth from North Carolina, the brand reached its peak in the Eighties, when it was distributed in several countries. For example, Rifle was one of the first fashion companies to open stores in Russia, and in 1988 it sold 3 million denim pieces at Moscows legendary Gum department store.
In the Nineties, increased international competition as well as lower demand for denim accelerated the decline of Rifle, which in 2000 went thr…
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