A popular Australian streetwear brand has collapsed into liquidation.
Geedup Co was founded in sydney-fp5″ class=”sc-jNzrEP eIMCEl”>western Sydney in 2010 and developed a cult following.
The brand was launched by Jake ‘Paco’ Catley. Louie Douvis
Robert Woods from Deloitte has been appointed as the liquidator of the brand, which operated under the company Expialidocious Investments Pty Ltd.
A spokesperson for Deloitte declined to comment when contacted by nine.com.au.
A liquidation notice was published on the Australian Securities and Investments Commission website this week.
Geedup was launched by Jake “Paco” Catley, who was on the Australian Financial Review’s Young Rich List in 2023 after the company made a major splash in the business scene.
The brand has largely operated as an online-only retailer, with customers across Australia and the world.
However, in 2014 Catley decided to set up a stand-alone store in Parramatta but later closed the physical shop in 2016.
“It probably cost us more than what we ever made,” Catley told the AFR in 2023.
The business has attracted strong interest from customers with its limited-edition and exclusive drops.
Nine.com.au has contacted Geedup for comment.
Catley made headlines earlier this month after his house at Burraneer…