Banned adverts for two debt advice firms represent just the tip of the iceberg in terms of how people are misled, a leading advice charity has warned.
The Advertising Standards Authority this week upheld complaints against two firms, National Direct Service and Fidelitas Group Ltd, about misleading claims they made about their services in paid-for search ads and on their websites.
It found the companies had exaggerated the speed and ease with which debt can be reduced, included misleading reviews, and suggested they were linked with StepChange Debt Charity or endorsed by the government.
Although they claimed to be qualified to provide debt counselling, they were just lead generators who passed on peoples details to firms offering paid-for h…
Read the full article at: https://www.theguardian.com/money/2021/jan/30/ad-ban-for-debt-advice-firms-highlights-problem-of-misleading-claims