In an Urban Outfitters ad, a young woman turns on a neon sign on a bedside table that becomes increasingly cluttered with neutral-toned home decor. In another, against a backdrop of millennial pink and macrame, the woman gazes at her phone and grins.
These ads are ostensibly for the youth-oriented retailer and its woven wall hangings, crystals, ceramics, and other mid-priced kitsch but they are primarily for Afterpay, a point-of-sale installment payment service that allows a customer to split purchases as low as $35 and as high as $1,000 into four separate charges.
Afterpay insists it is not a finance company and that its service is not offering loans to consumers. It is a retail tool, not a finance product, according to founder Nic…
Read the full article at: https://www.vox.com/the-goods/2019/1/14/18178772/afterpay-stores-installment-urban-outfitters