An Post is planning a 5 million refresh of its brand to make it more relevant in the digital age.
The wavy lines which represent a franking mark on a letter that have featured since the An Post brand first appeared in 1984 have gone and been replaced with a mobius symbol incorporated into the o in the name, which is supposed to represent ongoing change and connectedness.
An Post is also adopting a more modern shade of green for its refreshed corporate identity, which it hopes will stand out more in the physical and digital e…
Read the full article at: https://www.irishtimes.com/business/an-post-to-deliver-a-5m-new-look-for-mail-and-parcel-businesses-1.3787179