The Advertising Standards Authority of South Africa (ASA) has undergone radical restructuring with a new acting CEO in place, major fundraising underway and various business rescue recommendations being implemented.
Gail Schimmel, advertising law specialist and acting CEO of the organisation since June, says the ASA had become removed from the industry and somewhat arrogant. It is my belief that the ASA is essentially a servant of the industry, and we are trying to rebuild relationships and reignite the feeling in industry that we belong to them, Schimmel told The Media Online.
Schimmel says a business rescue plan was accepted at the ASAs annual general meeting in April. Since then, a new board has been appointed; 14 peop…
Read the full article at: https://themediaonline.co.za/2017/08/asa-undergoes-radical-restructuring-ready-for-business/