One of the oldest Italian jeans brands, Rifle, might stop existing as The Tribunal of Florence has declared it officially bankrupt, according to Italian press reports.
The company based in Barberino di Mugello, near Florence, has been facing difficulties in the last years. In 2017 Sandro Fratini, son of Giulio, co-founder of the brand with his brother Fiorenzo, signed an agreement with the Swiss investment company Kora. The investment company had first acquired 44% of the brand and then reached 55% of it.
Despite the fact that they started a series of relaunch projects (also read here) under the guidance of CEO Franco Marianelli, an expert insider of the jeans scene who worked for brands including Gas and Guess, Rifle could not reach …
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