Anima, the parent company that created Kronaby watches, has declared itself insolvent and filed for bankruptcy in its native country of Sweden.
The company is now in the hands of a trustee appointed by the court, and continues to trade. CEO Pl Borge told WatchPro today that they have been working to find a new owner or investors to take the company forward.
The company is continuing to trade, our employees are still coming to work, fulfilling orders from our ecommerce site and speaking to our dealers. We are working hard and trying to find a new investor, he explained.
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Kronaby burst onto the scene in 2017 with a range of connected hybrid watches, although the Anima team first came t…