The global first of $5 a litre raw milk has not been the innovation goldmine the founders of diary tech startup Made by Cow had hoped, with the business placed in voluntary administration last week and closing its doors.
The Sydney startup developed a patented method to treat milk so it was safe to drink without using heat pasteurisation, calling it cold pressed raw milk a riff on the technique used by the extra virgin olive oil industry. While milk is normally heated to 72C to kill bacteria and make it safe for human consumption, Made By Cow developed technology to treat it in the bottle using high pressure to eliminate pathogens and retain more nutrients. It also gave the milk a six week shelf life.
Unpasteurised milk its illegal to …
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