DAZN Group announced this week that its business division formerly known as Perform Media has rebranded as DAZN Media. The new entity is responsible for handling global media partnerships and will integrate advertisements into DAZNs sports streaming content for the first time.
To assist DAZNs new advertising division, the company also announced the launch of an off-platform network called DAZN+. That product will aggregate data from audiences across DAZN-owned media platforms including Sporting News, Goal, DAZN Player (a video-on-demand sports content platform formerly…
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