Dentsu Aegis Network is restructuring its media and performance business in Singapore. Moving forward there will be two verticals that will host Carat, Vizeum, Dentsu X and iProspect. These will be the Brand Solutions business and One Singapore Media Group, also incorporating Amplifi. Meanwhile, a DAN Client Solutions virtual team will sit across all brands to drive best practice.
The Brand Solutions team, which has more of an APAC focus, will be in charge of new business and new product creation, with a strong backing on data analytics. Leading the team is Joanna Catalano who was last CEO of iProspect Asia Pacific. She will double hat as CEO of iProspect as well as the lead for the new unit. Previously, Catalano was…
Read the full article at: https://www.marketing-interactive.com/dentsu-aegis-network-sg-restructures-media-business-2-cut-in-jobs/