The Australian market has been identified as one of the underperforming markets for Dentsu, with the impacts of lower client spend and changing management contributing to its 2018 financial year results.
Following growth in the third quarter, Australia saw a sharp pullback in the fourth quarter resulting in negative growth for the full year.
Challenging client spend and the loss of key accounts, including confectionery giant Mondelz impacted the business.
Dentsustated that new management, led by the recently appointed ANZ CEO Henry Tajer, is developing a relevant, local strategy for the Australian market and will restructure the business accordingly.
“Challenging client spend and the loss of some accounts impacted the business.The rest…
Read the full article at: http://www.adnews.com.au/news/dentsu-results-australian-restructuring-imminent-to-mitigate-further-loss