Earlier in April, Ms Ellery removed her name from the Australian company, changing it from Ellery Land to a catchy-sounding ACN 124 374 358 Pty Ltd, the Australian company number.
The brand hosted a “mega sale” at Paddington Town Hall this month with up to 90 per cent off never-before-seen pieces.
Renowned for its exaggerated silhouettes, 70s-inspired tailoring and innovative use of textiles, Ellery Land is understood to have taken an unsuccessful foray into denim and footwear, leaving the company at a significant loss.
The closure of the once successful brand is the latest in a long line of Australian fashion brands that have entered into voluntary administration over the past few years. Ellery collections have since been stocked in a numb…
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