To give beleaguered Sears Canada a boost in 2014, employee Peter Myers recruited his famous brother, comedian Mike Myers, to star in a commercial for the retailer.
The ad was a hit. It featured both Myers brothers using humorous banter to spread the message that, despite rumours, Sears wasn’t shutting down.
“I was the face of ‘we’re not closing,'” says Peter Myers, who at the time was a senior director of planning at Sears head office in Toronto.
Three years later, Sears still promotes the ad on the main page of its YouTube site. But Myers who worked for the retail giant for almost 36 years is out of a job and not getting severance.
Sears Canada laid off Myers last month on the d…
Read the full article at: http://www.cbc.ca/news/business/sears-mike-myers-ad-restructuring-lay-offs-1.4199261