Jawbone struggled to make headway against Fitbit.
JAWBONE died from overeating.
After years of struggling against dominant competitors like Fitbit and Samsung, multiple strategic shifts and failures, the fitness tracker company has gone into liquidation.
The collapse of Jawbone, which at its peak in 2014 was valued at $US3.2 billion ($4.2 billion), was first reported last week by technology website The Information.
Chief executive Hosain Rahman has founded a new company, Jawbone Health Club, and is taking a number of employees with him, according to multiple reports.
Its a nail in the coffin for the way we know Jawbone today, IDC analyst Jitesh Ubrani told Bloomberg. Well probably know them very differently going forward. Within the medical i…
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