There’s a place online where UK residents go to confess their fears: faulty goods, debt, unemployment, migration, legal troubles. This place is the search bar of the Citizens Advice website. To the charity’s staff, the 450,000-plus annual entries provide an insight into the nation’s day-to-day apprehensions. “We know what the most common worries are at 11pm on a Sunday and what people were most concerned about in the last month,” says Laura Bunt, chief digital officer at Citizens Advice.
Since Citizens Advice began tracking search entries three years ago, the most common questions on the site have almost always been about debt, benefits and housing. There are seasonal changes: every year, in January, there…
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