Another Australian success story is facing a sharp plot-twist, with Ellery filing for liquidation and citing poor strategic decisions in its wake.
Last week Ellery closed its Sydney-based production facility Elleryland after over a decade of manufacturing and exporting from Australia. In mid-April it closed its Sydney stores and made 22 staff redundant.
I am very proud to have built an independent, globally recognised fashion house from my home, Australia. It has not been without its challenges, which we had always managed to overcome, however unfortunately, running the production out of Australia proved to be commercially unsustainable, said Kym Ellery Founder and Creative Direct…
Read the full article at: https://www.powerretail.com.au/news/from-runway-to-windup-ellery-enters-administration/