Renault has detailed a plan to revive its fortunes by restructuring the business around four core pillars. One of them is Alpine, which has a new brand boss and a secure future after months of speculation.
The new strategy is being deployed by the groups new boss, ex-Seat CEO Luca de Meo. The four core business units are the Renault, Dacia and Alpine brands, plus a New Mobility operation.
“The company needs to change its game module and move from a search for volume to a search for value and profitability, said de Meo. The organisation around four strong brands and large cross-functional functions would make it possible to work in a simpler way, more oriented to the markets and customers, with a team spirit, to seek the best possible r…
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