ITALY, Milan On Wednesday evening, Giorgio Armanis niece and brand ambassador Roberta Armani is throwing a party in Chelsea with Gen-Z DJ and campaign star Martin Garrix to celebrate A|X Armani Exchange, the moderately priced collection that recently underwent a bit of a transformation. New Energy. Same Spirit, the invites tagline reads, indicating that while the brands push to capture Millennial dollars hasnt resulted in a clean slate for the label, it does spell change.
A significant change is indeed afoot at the Armani Group, the privately held multi-billion-dollar Italian firm still run by its eponymous 83-year-old founder, who launched the business 42 years ago. The restructuring, announced in July 2017, aims to streamline the c…
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