GroupM, which has recently come up against business headwinds, is about to undergo some serious restructuring, or as parent WPP puts it, simplifying the offer.
To get an idea at the motivation, look at WPPs already announced merger of Wunderman Thompson and VMLY&R to create the worlds largest creative group, VML.
The move will bring cost savings as well as the promise of more revenue from clients.
WPP wants around GBP 100 million of savings, via the changes on the creative agency side plus the streamlining anjd “the continued evolution ” at GroupM.
The global advertising group says the aim is to “strengthen our competitive offer, simplify our business and benefit from scaled technology platforms”.
In August, GroupM’s Finecast, Xasi…
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