There’s a worrying trend for private health fund HBF right now, but the brand isnt taking the industry challenges lying down.
The growing dissatisfaction with private health care services has led to more Australians foregoing their private health insurance.
A report from The Australian Prudential Regulation Authority found the proportion of Australians with private health insurance has dropped for the eighth quarter in a row, now at 47% for hospital cover and 55.7% for extras cover. A new survey from Finder also revealed 1.7 million Australian private health care customers are planning to ditch their current policies this year.
In order to tackle the issues at hand, HBF is ploughing ahead to do its best to future-proof the busine…
Read the full article at: http://www.adnews.com.au/news/hbf-marketer-on-tackling-health-care-exodus