Non-alcoholic wine and spirit purveyor Sans Drinks has survived a near-death experience to become an object lesson in the benefits of voluntary administration, according to insolvency specialist Jirsch Sutherland.
The business, begun in 2020 by Nourished Life founder Irene Falcone, got off to a dream start with booming online demand for its non-alcoholic beverages, Jirsch Sutherland partner Andrew Spring said.
Early stage growth and market awareness of the business was strong, with the business generating over $6 million in sales revenue, he said. The business expanded into developing its own brands and also opened a physical retail store.
But he said sales growth slowed this year as consumers dialed back discretionary spending and the…
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