Rosie Baker, editor of Paint and Panel sister publication AdNews, looks into the current restructuring taking place within IAG.
IAG is restructuring its marketing department to allow for a new brand strategy across the business. As a result, Jane Merrick, general manager of marketing at IAG, has exited the insurance firm after eight years.
CMO Brent Smart, who took on the role in February, has put in place the major overhaul of the marketing strategy and structure designed to “set it up for success with future marketing initiatives”.
AdNews understands that the broader marketing team was required to reapply for roles within the new structure and it has led to a number of redundancies, but it’s not clear how many roles were affect…
Read the full article at: http://www.paintandpanel.com.au/news/news/iag-undergoes-an-executive-restructuring