By Njiraini Muchira
In 2013, Nakumatt Holdings launched its in-store packaged goods under the Blue Label. Its management believed this was a milestone in its efforts to dominate the retail sector in the region.
Managing director Atul Shah was categorical that customers would no longer be held to ransom by suppliers, as its products were much cheaper, drawing in lower-income customers, who would previously shun the supermarket.
The move was not entirely new, considering that some retailers were already repackaging some goods, albeit in small quantities, targeting the low-income earners.
Nakumatt, which targets the middle class, was keen on bringing a majority of goods under its Blue Label.
This did not go down well with its suppliers. …
Read the full article at: http://allafrica.com/stories/201710090504.html