The Daily Telegraph
16 June 2016
THE maker of a child sling described as the “Mercedes of Baby Carriers” has gone into voluntary administration due to mounting debts.
Byron Bay based Hug-a-Bub, which makes baby carriers, slings and wraps was forced to call in administrators on Monday after it was declared insolvent.
The company was established 15 years ago by mother-of-five and childbirth educator Suzanne Shahar, who is also a doula — or birthing support attendant — and advocates “attachment parenting”, where the child is carried close at all times.
On its website the wrap carrier describes itself as having “led the baby wrap movement in Australia … they provide orthopaedically correct positioning, supportively cradling baby from head to toe, have multiple carrying positions, and are suitable for newborn babies right through to toddlers”.
Hug-a-Bub is part of the “attachment parenting” movement. Picture: supplied
Hug-a-Bug’s newly appointed administrator Brendan Nixon, from Brisbane’s Stanley Morgan Accountants, said the cause of what went wrong was still being investigated.
“It’s still too early to go into what has caused the company’s insolvency,” he said.
“The cause is now being investigated and we’ll advise what the company’s officers have advised us on in regards to the insolvency.”
Under the Corporations Acts the administrators have now called for a meeting of creditors and will now prepare further advice for them shortly.
Mr Nixon said several options will now be on the table, including liquidating the company or handing it back to its directors.
Creditors are set to meet on June 22.
The Hug-a-Bub boasts high quality material and is described as the “Mercedes of Baby Carriers” on its website.
“The Hug-a-Bub has now been reviewed twice as Choice Magazine’s No. 1 baby sling and has won the Highly Recommended Award by Kidspot threes years running. Hug-a-Bub has featured on Channel Ten’s hit series ‘Offspring’”, according to Ms Shahar’s Linkedin profile.
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