West Australian bakery Mias has been placed into voluntary administration.
The family-owned bakery, which has been trading since 1950, employs about 150 staff.
Mias chief executive Conrad Mias said the low bread price was one of a number of factors leading to the company’s financial problems.
He said the introduction of Aldi into the market had led to less demand from other major supermarket chains.
“Obviously with Aldi moving into WA over a year ago, our market’s been shrinking since their introduction,” he said.
“I don’t see how a bakery can make bread and remain viable for 85 cents … you will not survive over an extended period of time with pricing …
Read the full article at: http://www.abc.net.au/news/2017-07-13/mias-bakery-goes-into-administration-wa/8705156