This is not as simple as it sounds: Many college graduates end up owing multiple lenders, and the tax implications can be complicated.
Employers also want to make sure the money goes to the right place. This has created a niche for a handful of startups helping employers deliver the benefit.
Just 3 percent of employers helped workers repay student loans last year, according to a survey of more than 460 human resource managers conducted by the Society for Human Resource Management.
But more are starting to offer it, including some big-name companies.
Beginning in July, New York-based accounting firm PricewaterhouseCoopers plans to give certain employees with student loan debt as much as $1,200 a year…
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