Nothing ruins a festive mood like thinking about student loan payments.
AB InBev brand Natural Light has found a sizable portion of its audience with drinkers in their early 20s (with whom it is better known as Natty Light), largely due to its low price tag. So it made sense that the brand would tackle an issue like college debt, as it did with its regional Super Bowl effort last year, where it pledged to donate a million dollars to help pay off student loans.
This year, the brand is continuing the effort, with a follow-up Super Bowl campaign by agency Draftline running regionally in five of the top 10 cities with the highest rates of student loan debt: Columbia, S.C.; Jackson, Miss.; Little Rock, Ark.; Raleigh, N.C.; and Richmo…
Read the full article at: https://www.adweek.com/brand-marketing/natty-light-is-back-in-the-super-bowl-with-a-regional-spot-promoting-its-college-debt-relief-program/