Virgin Australia has become the first major Australian airline to exit voluntary administration, with its new CEO and managing director unveiling its future direction.
On her official first day as Virgins boss, Jayne Hrdlicka showed off the airlines plan resulting from collaboration with staff and combined with detailed customer research.
It includes retaining its core lounges and reimagining the lounge experience, retaining three choices of seating (economy, Economy X and business), leveraging new technology for a simplified check-in and airport experience, and cheaper airfares.
The plan will see the airline compete in its mid-market heartland for guests who want a more premium experience at an affordable and competitive price.
While V…
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