Minneapolis A growing number of companies are dangling a recruitment perk that is tailor-made for the millennial generation: debt relief.
Free snacks and gym memberships dont hold the allure they once did for young people entering the working world. Buried under student loans of more than $29,000 on average, they want help.
For this millennial group, its more important than the 401(k), said Tim DeMello, CEO and founder of Gradifi Inc., which expects to set up loan pay-down plans for 100 companies this year. Theyre 24 years old. They dont care about retirement.
Companies are dreaming up a variety of incentives. Consulting giant PwC, for example, will pay $100 a month for up to six years against…