Bruce Kidd is a professor emeritus of sports policy at the University of Toronto, and a former Canadian Olympian.
Ever since the federal government fully legalized sports betting last year, watching sports on TV has felt like being in a casino. Its not just the wall-to-wall ads; its also the sense that the entire sports media complex has become an enabler.
Professional leagues, such as the NBA and the NHL, now support betting, even making formal agreements with official sports betting partners. Team ownership groups such as Maple Leaf Sports and Entertainment (MLSE) and media outlets such as The Sports Network (TSN) own their own betting companies. Current stars such as the Toronto Maple Leafs Auston Matthews and iconic legends like Wayne …
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