Experienced public relations executive Fiona McRobert is returning to Perth to lead the local office of PPR, as the one-time market leader seeks to rebuild its WA practice after a long period of downsizing.
Ms McRobert will take up the role of Western Australian market lead and will return to Perth after serving in a senior leadership role at PR agency 42West in the United States.
She will fill the role made vacant when Carla Shearman resigned earlier this year.
Ms Shearman had spent a short time in the role, filling the shoes of Peter Harris who left PPR last year.
PPR chief executive Katrina Brangwin said the appointment of the Perth-born UWA graduate was a major hire for the public relations firm, as it sought to reinvigorate its presence…
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