Publicis Groupe global CEO Arthur Sadoun sounded an optimistic note in his first full year results as top boss, but signalled he believes the industry is in for another wave of the so called mediapalooza.
Over the past two years, since concerns over transparency reached fever pitch, many of the world’s largest advertisers called reviews of their media accounts. Howver, Sadoun thinks he’s shored up the future of Publicis with a structural transformation combining data, content and technology that make it a leader in marketing and business transformation and will shore up its future success amid the upheaval.
Our industry has been affected by several events over the past few years such as the mediapalooza, the ANA investigation whi…
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