The gambling industry is using third-party companies to harvest peoples data, helping bookmakers and online casinos target people on low incomes and those who have stopped gambling, the Guardian can reveal.
Traditional online gambling ads have become more expensive, which has encouraged betting firms to resort to alternative means to hook consumers. This led to the increasing use of data analysis to win new customers, industry sources said.
Third-party data providers allowed us to target their email lists with precision, said a digital marketer who counted betting companies among his clients before leaving his agency last year. Lower-income users were among the most successfully targeted segments.
We could also combine segments, i…
Read the full article at: https://www.theguardian.com/society/2017/aug/31/gambling-industry-third-party-companies-online-casinos