The relentless involvement of betting companies in football has drawn a generation of young men into strongly associating their support for the game with gambling, leading to dire consequences for many, a study has found.
The explosion in marketing and sponsorship since the last Labour government deregulated gambling in 2005, combined with the ease of online betting via smartphones, has resulted in the gamblification of watching football, according to research conducted by Dr Darragh McGee of the University of Bath.
McGee spent two years working closely with two groups of football supporters aged 18-35 in Bristol and Derry, recording their gambling habits in depth, in a research project funded by the British Academy.
His findings, shar…
Read the full article at: https://www.theguardian.com/football/2019/jan/10/football-gambling-dire-consequences-young-men-bet-new-study