Irene Falcone, Sans Drinks founder. Source: supplied
Sans Drinks, the pioneering retailer which helped kickstart Australias non-alcoholic beverage boom, has collapsed into voluntary administration, owing to what founder Irene Falcone called a brutal environment for discretionary retail and gatecrashing by big business competitors.
Founded in 2020 by Falcone, the entrepreneur behind $20 million online beauty retailer Nourished Life, Sans Drinks was one of the first specialty retailers to offer drinkers high-quality, non-alcoholic alternatives to wine, beer, and spirits.
It emerged during a widespread improvement to the quality of non-alcoholic alternatives, and a growing consumer appetite for booze-free options, spearheaded by the Dry…
Read the full article at: https://www.smartcompany.com.au/industries/retail/sans-drinks-voluntary-administration-irene-falcone-still-trading/