Dessert brand Sara Lee has entered voluntary administration, only a year after celebrating 50 years in Australia.
Vaughan Strawbridge, Kathryn Evans, and Joseph Hansell of FTI Consulting were appointed as receivers. The appointment aims to seek restructuring and sale of the business while continuing its operations in the country.
While it has not been stated what forced the brand into administration, ABC reported that supply chain issues had impacted the business.
Established in 1971, the company produces frozen cheesecakes, pies, crumbles, and ice cream. It trades as Sara Lee under license from the global trademark owner, with rights to operate in Australia, New Zealand, Southeast Asia, and the Middle East.
New Zealand-based inve…
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