Australian frozen dessert company Sara Lees voluntary administration has caused a buzz in Hong Kong as fans have urged dessert lovers to add the brands products to their shopping lists.
This comes after Sara Lee appointed FTI Consulting as its voluntary administrator on 17 October, according to the SCMP. On Wednesday, FTI Consultings administrators said they were in talks with Sara Lee Australias management to continue operations while seeking a prospective buyer or to restructure the business.
The news has drawn mixed reactions among Hong Kong netizens over the past 24 hours, with over 600 mentions observed, according to media intelligence firm CARMA. Among these mentions, 29.1% carried a negative sentiment, while 11.4% expressed a p…
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