When Shoes of Prey launched in 2009, it became a tearaway success almost immediately.
But now, just one decade later, the customisable footwear company has become the latest victim of Australias struggling retail industry.
Shoes of Prey has just entered into liquidation, with Kelly Trenfield and John Park of FTI Consulting appointed as administrators yesterday.
On Sunday, co-founder Michael Fox broke the bad news in a post on Medium bearing the title The Shoes of Prey journey Ends.
In it, he cited the companys failure to gain traction in the mass market as well as its difficulty in competing with cheap Chinese manufacturers as two driving reasons behind the collapse.
Its a sad end for a company which was once prepped to scale into the $100ms…
Read the full article at: https://www.news.com.au/finance/business/retail/groundbreaking-footwear-startup-shoes-of-prey-goes-into-liquidation/news-story/7dd034ba8f9886ea175c2424921b6507