When Red Adair was asked how he justified his legendary charges for extinguishing oil rigs blazes he had a simple answer: If you think its expensive to hire a professional to do the job, wait til you hire an amateur.
The quote comes to mind when Simon Freakley, uber-smooth boss of restructuring group AlixPartners, explains how he charges what he does for the work of his corporate Red Adairs.
Helicoptered in to the burning well-heads of troubled companies around the world, Alix executives can bill a cool £8000 a day.
That was how much Alix troubleshooter Pippa Wicks charged at the troubled Co-op supermarket group.
Says Freakley: This is massively difficult, incredibly complicated and time-consuming work. The headline…
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