One of the most pressing concerns from Sizmeks bankruptcy comes from SSPs, which must reconsider how they think about risk and credit with their longtime partners. Brands and agencies often pay DSPs on 90-day or even 120-day cycles. But DSPs pay SSPs between 30 to 60 days. Theres a separate contract between an SSP and a publisher, but often the SSP will front inventory spend before it has money in hand from the buyer. DSPs shoulder this burden directly because they constantly owe money to inventory suppliers. The Trade Desk took out a $200 million loan in 2017 to preserve liquidity while it bridges inventory payments. MediaMath has raised more than $600 million, including $225 million last year. But when a DSP defaults on its… Read the full article at: https://adexchanger.com/online-advertising/sizmeks-bankruptcy-is-changing-how-the-supply-side-manages-dsp-debts/ Category: BankruptcyBy Insolvency Advisory AccountantsApril 16, 2019Post navigationPreviousPrevious post:A Recession, Debt Crisis Would Be Good For Gold – VanEck – Kitco NewsNextNext post:Insolvencies highlight credit insurance benefits – Queensland Country LifeRelated PostsBoris Becker to be discharged from bankruptcy as German eyes Wimbledon return – ExpressApril 26, 2024Katie Price threatened with jail if she keeps missing High Court hearings about her bankruptcy – Sky NewsApril 26, 2024Katie Price warned she could be arrested for missing bankruptcy hearings – The IndependentApril 26, 2024Company insolvencies in England and Wales drop 17% in March – Yahoo Finance UKApril 26, 2024Katie Price is facing threat of arrest for dodging High Court hearing where she was due to give evidence after – Daily MailApril 26, 2024Mint Explainer: What the Subhash Chandra case means for personal guarantors | Mint – MintApril 26, 2024
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