President Joe Bidens effort to sell millions of Americans on paying down their college loans is struggling to keep up with a group wielding a powerful megaphone: social media stars.
With debt collection starting this month for the first time in more than three years, the hashtag #studentloans has now surpassed 1.3 billion views on TikTok and borrowers and self-appointed personal finance gurus are churning out videos to meet demand. They offer tips for slashing payments but some are adding to the internets stew of falsehoods that bury the occasional piece of solid advice.
Student loan borrowers say they want more fr…
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