Queensland customers have helped bring iconic Australian brand Seafolly back from the brink after the swimwear retailer faced financial collapse during the COVID-19 crisis.
The Sunshine State has accounted for more than forty per cent of Seafolly’s sales revenue in 2020 making Queensland the 45-year-old brand’s largest both in distribution of stores and revenue.
Georgia Fowler models Seafollys summer campaign. Picture: Seafolly
It came as the coronavirus crisis decimated sales of clothing and accessories, with Seafolly following rival brand Tigerlily into voluntary administration in June, citing the “crippling financial impact” of the pandemic.
Seafolly, Australia’s largest swimwear brand, is stocked in around 60 stores acros…
Read the full article at: https://www.qt.com.au/news/splash-of-queensland-cash-saves-seafolly/4161153/