The latest effort to revive the struggling South Korean car maker has failed, and it is now seeking new investors.
Struggling South Korean car maker Ssangyong says it is business as usual and will continue to sell and service cars in Australia despite filing for bankruptcy just days prior to Christmas 2020.
Ssangyong has been in financial pain for years and Indian conglomerate Mahindra and Mahindra had been trying to sell its majority shareholding in the company over the past six months.
Mahindra bought a 70 per cent stake in Ssangyong in 2011 for $US463.6 million also saving it from bankruptcy at that time and had increased its shareholding to 75 per cent by 2019.
However, over a decade of Mahindra ownership, Ssangyong sales n…
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