Swimco chief executive Lori Bacon had a date in mind.
The first day of summer sounded like the perfect time for the head of a Canadian swimsuit retailer to set off on retirement.
But the arrival of COVID-19 changed a lot of plans, including hers.
Instead of retirement, Bacon is working on restructuring the family-run business in a bid to weather its recent insolvency and see better days.
“We’re still here, we’re fighting the good fight,” said Bacon, who sees it as another evolution for the 45-year-old company.
“We’ve been through evolutions in malls. We’ve been through evolutions in our product offering. And this is a very dramatic time frame, but it’sone more evolution.”
Company owes more than $1 million to landlords
For Swimco,…
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