Aristocrat Leisure is the big name behind the headlines when talk turns to Australias addiction to poker machines.
Aristocrat, with its 50 per cent market share, is the gorilla behind the scenes, and the clubs and pubs are the ones out in front, shareholder activist Stephen Mayne told Aristocrat investors in February as part of his failed pitch to join its board.
Aristocrats pokies business continues to be a jackpot for investors.Credit: Peter Braig
But the pokies manufacturer has been spending a large part of its gambling jackpot building up a business in the digital world far removed from the stench of the pubs, clubs and casinos.
This started in 2006 with the acquisition of Scandinavian start-up EssNet Interactive to ex…
Read the full article at: https://www.theage.com.au/business/entrepreneurship/the-25-billion-pokies-giant-gambling-on-tech-20230521-p5d9zp.html